Car Trader

Could Auto Trader data indicate a post-lockdown car sales boom?

Auto Trader has reported a 1.6 million uplift in the volumes of visitors to its online car marketing platform and record consumer confidence amid KPIs which could indicate another post-lockdown sales boom.

Signs that pent-up demand among car buyers was being seen on the platform came in the form of a 3% rise in monthly visitors, to 53.6 million, and the results of a customer survey which showed consumers’ confidence in being able to afford their next car was at its highest ever level – 8.68-out-of-10.

In total, 45% of those surveyed by Auto Trader said they were more confident than they were a year ago, up from 43% in December, and 45% felt about the same.

Auto Trader chief executive, Nathan Coe, said: “Whilst we appreciate not every retailer is seeing the same positive levels of activity, it’s very reassuring to see and to hear anecdotally from many of

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Auto Trader : New car registrations | January 2021

Press release

New car registrations | January 2021

4th Feb 2021

Ian Plummer, Commercial Director at Auto Trader, said:

‘As expected the overall new car volumes are quite substantially down on last year, as the industry continued to face challenges that Brexit uncertainty posed as well as the ongoing pandemic. Production levels have been hit hindering supply levels and with showroom closures limiting selling options the industry has had a tough year. That said, as we move into the new year there are encouraging signs that the market will pick up, as some very strong lead indicators are likely to flow through into sales in the weeks ahead. Consumer demand for new cars on the Auto Trader marketplace soared last month, we observed a significant uplift in users viewing new cars on our marketplace which in turn drove record levels of new car leads being sent to retailers. There’s also

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More than half of Brits admit to getting ‘intimate’ in their car

Despite their rather prudish reputation, it seems Brits can be quite adventurous when it comes to getting frisky with their partners, with more than half admitting to getting intimate in their car.

In a survey of 2,000 people, 55 per cent admitted to getting intimate in their car, with men more likely to confess at 61 per cent. Meanwhile, nine per cent said it was none of the surveyor’s business.

A penchant for in-car intimacy varied by region, according to the study by online car marketplace Auto Trader, with 80 per cent of those in Sunderland saying they’ve done the deed in the car, compared with just 37 per cent in Cardiff.

Perhaps worryingly given the context of the questioning, 64 per cent of respondents admitted to ‘being in love with their car’, with 22 per cent saying they loved their motor more than their partner.

With less than a

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