Daimler Designer Says Mercedes Is More Of A Lifestyle Brand Than Car Maker

Don’t worry, it’ll continue to build mostly cars.

Daimler is in the midst of an interesting process of reconstructing its business. Or, rather, restructuring its operations, which includes deeper ties with other manufacturers, rethinking of the Smart brand, and turning Mercedes-Benz into a much more than just a carmaker. In fact, Daimler’s lead designer believes the marque is already more of a lifestyle brand than an automaker.

In a recent Skype interview with Forbes‘ Nargess Banks, Daimler and Mercedes chief design officer Gorden Wagener provided details about the latter’s transition into a luxury lifestyle brand that offers a wide range of products, varying from small electric city cars to Maybach limousines. 

“I don’t see us as an automotive company so much but more of a lifestyle and luxury brand as our work goes way beyond cars,” Wagener said when asked to define the company he is working

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Classic Car Procession Celebrates Lifelong Enthusiast

⚡️ Read the full article on Motorious

Probably how every classic car lover would like to go.

Over his lifetime, it’s estimated that Phil Deegan owned 150 cars, and his home in Mankato, Minnesota is said to have always displayed an assortment of classic cars and trucks. So it makes total sense that after Deegan passed away on July 14, 2020, his funeral procession would be a rolling tribute to the automotive enthusiast. At the funeral service, a group of classic cars and trucks lined the church’s parking, and this was followed by a procession of classic vehicles to the cemetery including a 1964-66 Chevy C10 that carried his coffin in the cargo bed.

Image Credit: KEYC News

In a video report from KEYC News, Deegan’s son Dan said that his father “loved anything with wheels on it and anything with a motor in it,” while his obituary

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How One Engineer Landed a Dream Job of Developing Cars for Bugatti

From Autoweek

Meet Sven Bohnhorst, the luckiest man in the world. Why, you ask? Because he gets paid to drive Bugattis around racetracks. Afterwards, he makes changes to the Bugatti and drives it again to see whether he likes it or not. Bohnhorst is a chassis setup engineer at Bugatti, and he does things like tune the steering on cars like the upcoming Chiron Pur Sport. The car that Bugatti limited sales to 60 at a price of 3,000,000 euros, which is about $3,400,000, is his development mule.

Intrigued and curious how Bohnhorst managed to get this position, we asked him how he got the job, what makes the Pur Sport stand out from the standard Chiron and much more.

Photo credit: Bugatti

Autoweek: How did you become an engineer at Bugatti?

Sven Bohnhorst: I started at Bugatti as a trainee, then continued as a working student and

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