car

Daimler Designer Says Mercedes Is More Of A Lifestyle Brand Than Car Maker

Don’t worry, it’ll continue to build mostly cars.

Daimler is in the midst of an interesting process of reconstructing its business. Or, rather, restructuring its operations, which includes deeper ties with other manufacturers, rethinking of the Smart brand, and turning Mercedes-Benz into a much more than just a carmaker. In fact, Daimler’s lead designer believes the marque is already more of a lifestyle brand than an automaker.

In a recent Skype interview with Forbes‘ Nargess Banks, Daimler and Mercedes chief design officer Gorden Wagener provided details about the latter’s transition into a luxury lifestyle brand that offers a wide range of products, varying from small electric city cars to Maybach limousines. 

“I don’t see us as an automotive company so much but more of a lifestyle and luxury brand as our work goes way beyond cars,” Wagener said when asked to define the company he is working

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Classic Car Procession Celebrates Lifelong Enthusiast

⚡️ Read the full article on Motorious

Probably how every classic car lover would like to go.

Over his lifetime, it’s estimated that Phil Deegan owned 150 cars, and his home in Mankato, Minnesota is said to have always displayed an assortment of classic cars and trucks. So it makes total sense that after Deegan passed away on July 14, 2020, his funeral procession would be a rolling tribute to the automotive enthusiast. At the funeral service, a group of classic cars and trucks lined the church’s parking, and this was followed by a procession of classic vehicles to the cemetery including a 1964-66 Chevy C10 that carried his coffin in the cargo bed.

Image Credit: KEYC News

In a video report from KEYC News, Deegan’s son Dan said that his father “loved anything with wheels on it and anything with a motor in it,” while his obituary

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Coronavirus is a car sales roller coaster with an uncertain end

With no handy playbook, no precedents for the toxic economic fallout from COVID-19, the only thing predictable about auto sales is now unpredictability. And with viral spikes forcing fresh public restrictions — including in California, the nation’s largest auto market — any automotive recovery seems likely to follow the same topsy-turvy course.

Analysts say the worst may be over. But they can’t be sure. The pandemic drove auto sales to a sickly, 30-year-low in April, as Americans bought just 633,000 cars — down 53% from April 2019, and worse than any sales month of the Great Recession in 2009. 

June brought a few rays of hope. But June’s annualized selling rate of 12.9 million units was still a stark reminder of the booming 17.2-million pace of the previous June. Second-quarter sales at General Motors, Ford and FiatChrysler fell 30% or more. Tesla’s mere 5% drop —and a stock

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