Auto Trader has reported a 1.6 million uplift in the volumes of visitors to its online car marketing platform and record consumer confidence amid KPIs which could indicate another post-lockdown sales boom.
Signs that pent-up demand among car buyers was being seen on the platform came in the form of a 3% rise in monthly visitors, to 53.6 million, and the results of a customer survey which showed consumers’ confidence in being able to afford their next car was at its highest ever level – 8.68-out-of-10.
In total, 45% of those surveyed by Auto Trader said they were more confident than they were a year ago, up from 43% in December, and 45% felt about the same.
Auto Trader chief executive, Nathan Coe, said: “Whilst we appreciate not every retailer is seeing the same positive levels of activity, it’s very reassuring to see and to hear anecdotally from many of
The UK used car market declined in 2020, down -14.9% according to the latest figures released today by the Society of Motor Manufacturers and Traders (SMMT). 