Auto Trader has reported a 1.6 million uplift in the volumes of visitors to its online car marketing platform and record consumer confidence amid KPIs which could indicate another post-lockdown sales boom.
Signs that pent-up demand among car buyers was being seen on the platform came in the form of a 3% rise in monthly visitors, to 53.6 million, and the results of a customer survey which showed consumers’ confidence in being able to afford their next car was at its highest ever level – 8.68-out-of-10.
In total, 45% of those surveyed by Auto Trader said they were more confident than they were a year ago, up from 43% in December, and 45% felt about the same.
Auto Trader chief executive, Nathan Coe, said: “Whilst we appreciate not every retailer is seeing the same positive levels of activity, it’s very reassuring to see and to hear anecdotally from many of